The Summers Hottest Collab that Reignited Adult's Desire for Goldfish

Summary:

With the launch of Frank’s RedHot Goldfish, an intense, limited-edition variety of the beloved kids’ snack, we wanted to turn up the heat and grab the attention of adults.

On Instagram, we released a limited-time-only AR filter that let folks (virtually) burn up a bag of regular Goldfish, revealing the new flavor, and giving people a chance to get the product before it hit the shelves.

Later, with supplies limited, we released one-of-kind NFTs so a few lucky fans could hold on to the heat forever. The catch? They only had a hot minute to grab them.

Once the smoke cleared, the results were straight fire. Frank’s RedHot Goldfish lit up the internet, turned up the heat on the snack market, and ignited adult’s desire for Goldfish.